Why EYBL Matters!
If you’ve been around youth basketball long enough, you’ve heard the buzz: Nike EYBL. For years, it was the top U.S. grassroots basketball circuit, home to elite competition, NBA-bound prospects, and the famous Peach Jam finals. Until now, it was only accessible to players in America.
With Locked In Elite becoming the first Nike EYBL partner in Australia and New Zealand, the game has changed. Here’s everything parents and players across our region need to know about what this means.
What is Nike EYBL?
Elite Youth Basketball League founded in 2010.
Runs through multiple sessions across the U.S., ending at Peach Jam in South Carolina.
Known as the gold standard of grassroots hoops, with many alumni now in the NBA .
Attracts scouts, recruiters, and college coaches from every major program.
Why This Partnership Is Historic
Until now, kids from Australia, New Zealand, and the Pacific had limited access to this pathway. Locked In Elite’s exclusive partnership with Nike EYBL opens up:
Direct exposure to U.S. college programs.
High-level competition against the best high school players in the world.
Nike support, gear, culture, and a global basketball brand.
This isn’t just another tournament, it’s entry into the most heavily scouted youth basketball league on the planet.
What Parents Should Know
Parents often ask:
Why does EYBL matter for my child? Here’s the breakdown:
Scholarship potential: Strong EYBL performances translate into college offers.
Global recognition: Coaches and scouts track EYBL stats and highlights closely.
Personal growth: The EYBL atmosphere teaches resilience, preparation, and how to handle pressure at the highest level.
Why Players Should Be Excited
For young ballers, EYBL means:
Competing against top-ranked players, not just local rivals.
Testing your game against future NCAA and NBA talent.
Proving you belong on the biggest grassroots stage in the world.
Conclusion: A New Era for Aussie & Kiwi Hoopers
The Locked In Elite x Nike EYBL partnership isn’t just a big deal, it’s a generational shift. For the first time, players from Australia, New Zealand, and the Pacific have a direct pipeline to the same league that launched countless NBA stars.
If your dream is a scholarship, college ball, or even the NBA, Nike EYBL is the pathway. And now, thanks to Locked In Elite, that pathway runs through our backyard.
